Branding Case Study: Dental Products
08 June 2009
Dental products brief: To create a strong brand identity for the client’s products through design, use of materials, finishing and colours.
What we did: From the first product we re-designed we always kept in mind the fact that it should grow to be a product line with all products recognizable as being from the same company. We created an exclusive style which we applied to each subsequent product we designed.
Result: The final result is not only good-looking individual products; the fact that they are clearly recognizable as being from the same company strengthens the brand in the market.
