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Marketing Magic

With tight budgets, how can medical device companies best market their wares? Huw Kidwell investigates.


 
The American Dream
US states Massachusetts and Florida are at the pinnacle of medical research and device development.


 
The Big Cheese
Switzerland is storming ahead in the medical technology sector both in Europe and worldwide.


 
A More Inventive Europe?
Research drives invention, yet the European medical device market seems to have failed to notice this.


 
Chinese Puzzle: China's Healthcare Challenge
China wishes to provide universal basic healthcare to its citizens by 2010, and the medical technology industry can...


Drug Eluting Stents:The Future Market
Recent studies have shown a connection between death or myocardial infarction and treatment by drug eluting stents.


How Flat Is the Medical World?
The healthcare industry is experiencing 'flattening', as medical devices and diagnostics are distributed worldwide.


The Questionable Benefits of Gainsharing
‘Gainsharing’ is viewed by its advocates in the USA as a solution to escalating healthcare costs.


New Medical Devices Act Needs Full Funding
The US government needs to finance a new act which is meant to improve the approval process for medical devices.


Healthy Prognosis for Interventional Cardiology Market
New innovations will keep revenue from interventional cardiology medical devices flowing.





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