Western Dental & Orthodontics has launched ClearArc orthodontic aligners in the US.
ClearArc is available at its 233 California offices this month, with distribution to its offices in Texas, Arizona and Nevada by February.
It uses ClearWear technology, which makes the aligners more effective with fewer attachments, claimed to be 40% cheaper, virtually invisible and stain-resistant than other products of its kind.
Western Dental chief dental officer Dr John Luther said: “As the leading provider of orthodontics in the country, we’re in a unique position.
“Every ClearArc patient is evaluated for treatment in a personal exam by an orthodontist, which isn’t the case with leading competitors. This quality control measure helps ensure that patients are suitable candidates for aligners before spending their hard-earned dollars.”
Developed from a clear plastic or acrylic material, aligners help individuals with crowded teeth or spacing issues. Patients are advised to wear them for at least 20 hours daily, removing them only to eat, brush and floss.
Treatment can take a few months to several years, based on a patient’s teeth and dedication to wearing the aligners regularly.
Western Dental & Orthodontics operations vice-president Eric Pellkofer said: “A lot of thought and consumer testing went into the development of ClearArc to create a superior product that costs less.
“Our patients also appreciate the flexible financing options and the confidence that comes from being evaluated in a personal visit with one of our orthodontists.”