Competitive intelligence (CI) combined with artificial intelligence (AI) offers a way to interpret vast amounts of data and personalise real-time updates tailored to specific clinical or commercial needs.
There are four main pillars to optimise AI outputs: quality data, computational power, the algorithms needed to pose users’ questions and the people best able to use the system.
Collaboration between data, market research and strategy specialists will be central to bringing computational muscle to bear on broadening the reach of AI in CI.
Explore how GlobalData’s CI experts can help your business leverage clinical data assets, evolving fit-for-purpose, value-added algos that can reliably inform commercial decision-making.
CI professionals armed with quality data, and specialist knowledge about their clients’ assets and competitors are ideally placed to help you ride the wave of AI.
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