Operating room (OR) integration systems aim to give surgical teams more information and tools by providing a centrally connected network in the OR. They include a minimum of audio and video recording features, with additional features including visual information displays, picture archives, telemedicine capabilities, and connectivity to medical equipment, room environment, and patient records. Most of these more advanced integrations involve an external coordinator to assist the surgical team.
Stryker is the market leader in this segment, as many of its robotic surgery suites require these features in order to function. Hospitals that already have Stryker systems find that conventional surgical techniques can also benefit from an integrated OR and look to add the functionality. This gives Stryker natural sales leads and a strong competitive edge for this market.
Olympus is taking a different approach and offering custom installation packages in order to make the best use of existing hospital equipment. Capital equipment expenditures have a long purchasing cycle and hospitals want to make the best use of resources. Olympus is able to complement its market-leading installed base of endoscopy devices with incremental improvements, rather than committing to a full installation.
GlobalData expects integrated ORs to continue to show strong growth, with a slow rate of adoption as new builds and upgrades to existing ORs develop in the next decade. This market is being driven by the US, with some adoption among other developed economies and regional world-class hospitals. The technologies involved are new, expensive, and have a high burden of technical expertise. It is not in the interest of a hospital to require surgical teams and technicians to train on multiple systems, so a large brand preference develops.