Skip to site menu Skip to page content

Daily Newsletter

20 August 2025

Daily Newsletter

20 August 2025

Legal considerations critical as AI in healthcare burgeons

According to GlobalData analysis, AI in healthcare is forecast to reach a $19bn valuation by 2027.

Ross Law August 20 2025

As artificial intelligence’s (AI) use in healthcare ramps up, stakeholders need to be cognizant that while not all US legislation has kept up, existing laws are often still applicable, a legal expert has said.

AI is being used in healthcare in numerous ways, from performing basic functions such as transcribing patient communications, to evaluating radiologic image reports and assisting in remote patient monitoring.

According to GlobalData analysis, AI in healthcare is forecast to reach a $19bn valuation by 2027.

That valuation considers a wide range of AI applications in the health industry. In the US, even simple AI use cases may be subject to the Health Insurance Portability and Accountability Act (HIPAA) and additional state privacy laws.

Partner at law firm Holland & Knight, Shannon Hartsfield told Medical Device Network: “For example, if an AI agent is engaged in listening in the exam room and carrying out tasks based on the information recorded, the physician using that tool needs to obtain the patient's consent if they are practicing in a state like Florida that requires all parties to consent to a recording.

“There are also state laws prohibiting deceptive and unfair trade practices. Users should be made aware that they are interacting with an AI agent and not a real human. While such laws regarding consent to record predate AI, they could still affect how a tool is used,” Hartsfield added.

The structure of HIPAA means that it prohibits covered entities, such as health plans or certain healthcare providers (HCP), from using or disclosing protected health information for purposes unrelated to treatment, payment, or healthcare operations. In addition, Hartsfield notes that vendors serving covered entities must be aware that they are not allowed to use and disclose protected health information (PHI for their own purposes.

“For example, using PHI in order for the vendor to develop its own agentic AI tools could potentially run afoul of HIPAA and state privacy laws,” Hartsfield explained. “If PHI is used to improve AI tools, it should be done as needed for the health plan or HCP’s own treatment or health care operations purposes, such as providing quality care.”

To reduce the potential for legal challenges related to AI, Hartsfield advises that vendors pay careful attention to data privacy and security.

“HIPAA requires covered entities to conduct a risk analysis to identify potential threats or hazards to the security of PHI. This likely requires a detailed assessment of how data flows into and out of the AI tool, how the tool will avoid sharing PHI with unauthorised third parties, and how the vendor developing the tool will ensure compliance with its own HIPAA obligations,” Hartsfield said.

According to Hartsfield, with AI’s rise in healthcare, there is ongoing tension between the desire to advance AI capabilities quickly against the need to regulate against potential negative effects.

Hartsfield concludes: “It's challenging to create a balance between protecting the public from potential dangers of AI, while avoiding stifling innovation unnecessarily.”

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close