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October 1, 2021

Hologic launches expanded Omni suite surgical offering in EMEA

The expanded Omni suite provides greater flexibility and choice to physicians to optimise diagnostic and operative hysteroscopy.

Medical technology firm Hologic has unveiled its expanded gynaecological surgical offering, Omni suite, in Europe, Africa and the Middle East (EMEA).

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The expanded offering currently includes a versatile Omni 30° hysteroscope, the Omni Lok cervical seal and the Omni 5 French seal.

These products complement Hologic’s existing portfolio of gynaecological surgical solutions.

The Omni expansion optimises diagnostic and operative hysteroscopy by providing greater flexibility and choice for physicians.

The three interchangeable sheaths, ranging from 3.7mm to 6mm with 0° or the new 30° field of view options, provide improved diagnostic and operative versatility.

A long working length of 200mm helps in adapting the procedure to the patient’s anatomy.

The system of interchangeable sheaths gives the convenience of seeing and treating with a single hysteroscope.

Hologic international strategic development vice-president Tanja Brycker said: “The option to ‘see and treat’ is becoming more common across Europe. There is an increasing awareness of the benefits of moving these types of procedures to the outpatient environment and this has been further highlighted by the pandemic.

“Gynaecologists need to have access to a wider range of products that enable them to adapt quickly to the requirements of each patient.

“We expect Omni 30° will quickly become a device of choice for use in outpatients by gynaecologists across EMEA.”

The addition of the Omni Lok cervical seal and Omni 5 French seal cap to the Hologic portfolio of products supports procedural efficiency.

Omni Lok Cervical Seal reduces fluid leakage and helps maintain distention, improves procedural efficiencies in the operating room, and decreases clean-up time after hysteroscopy.

The company stated that it is compatible with both MyoSure and Omni hysteroscopes.

Using 5 French tools, the Omni 5 French Seal Cap also reduces fluid leakage and backsplash by more than 75%.

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Find the right pricing strategy for your medical device

How do your competitors set prices in different markets? Will reducing your prices win market share from your main competitors? Do you need to position products differently for different markets? To find out, use our Global Brand Pricing tool to achieve optimal pricing for your devices. Detect price changes, understand competitor market positioning, and plan new product launches, by accessing this tool today. It features:
  • A proprietary algorithm that leverages numerous pricing sources, with an emphasis on real-world data
  • Estimates of the likely spread of selling prices per brand and manufacturer, as well as 3-year forecasts for prices
  • Medical device pricing data that can be tracked by market, company, and brand
  • Additional categories that can be built on a custom basis
Use our tool to access competitor pricing strategies across multiple geographies, and various dynamic case studies from the likes of Germany and China, to benchmark yourself against your competitors and future proof your pricing strategies.
by GlobalData
Enter your details here to receive your free Report.

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