February 14 to 18 is Sexual and Reproductive Health Awareness Week in Canada, aimed at raising awareness of sexual and reproductive health, particularly among women. This includes campaigning for further education and advocating for government and societal efforts toward addressing the wide range of risks, conditions and diseases that a person may face during their lifetime. Fortunately, many of these indications are being treated or cured more promptly than ever before, in large part due to advancements in medical technologies that enable improved and more timely diagnoses and treatments.

Depending on the indication, female patients may choose a combination of lifestyle changes, medications and surgeries to treat their underlying sexual or reproductive health conditions. Common surgical procedures that many women undergo to address their reproductive health concerns include hysteroscopy, laparoscopy, in vitro fertilisation (IVF), endometrial ablation, sterilisation and reversible contraceptive device insertions. Each of these procedures utilises a variety of medical devices, such as hysteroscopes, laparoscopes, IVF catheters and media, tubal clips and rings, intrauterine devices (IUDs), hormonal implants, and diaphragms.

According to GlobalData, the global market for these types of devices combined has historically grown at a steady rate and is forecast to approach sales of $3.7bn by 2030. Some key drivers of this growth include more women seeking medical attention for their sexual and reproductive health, technological advancements that enable improved diagnostic accuracies, and a greater number of treatment options being made available than ever before.

While many of the reproductive health devices markets are well established, there are still nearly 100 different products under development globally, the majority of which are in the clinical stages of development and are classified as reversible contraceptive devices. As both the copper IUD and hormonal implants markets are forecast to grow globally, particularly due to rising preferences toward such devices over alternative options, reversible contraceptive device manufacturers are taking note and investing more in their product research and development (R&D) to meet the rising demand.

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