Avery Dennison Corporation has renamed and repositioned its medical solutions group as Vancive Medical Technologies. The new name replaces Avery Dennison Medical Solutions and emphasizes the company’s renewed focus on creating intuitive, cost-efficient products that help improve the quality and outcomes of healthcare.
"The new brand reflects the evolution of our business and the role we intend to play in the future of healthcare innovation," says vice president and general manager of Vancive Medical Technologies Howard Kelly.
"Over the past three years, we have brought an unprecedented level of initiative and ingenuity to the medical device marketplace, allowing us to extend beyond our traditional products. The Vancive name demonstrates our commitment to continue developing technologies and solutions that make healthcare easier and more accessible for care providers and their patients."
"Our latest innovations are excellent examples of our vision for the business," says Colleen Ward, vice president of marketing, Vancive Medical Technologies. "Our new personalized monitoring system, Metria, empowers patients and physicians to make smarter health decisions concerning physical fitness or chronic health conditions. Intelishield, our barrier film solution, enables ostomy patients to maintain their quality of life, providing enhanced odor barrier function while addressing environmental and health concerns through the elimination of DEHP and PVC in the film. And BeneHold, through its range of unique solutions for securement and wound dressing, helps care providers do their jobs more efficiently."
"We are excited about the impact Vancive will make on the next generation of medical technologies," Kelly says. "Powered by advanced adhesive and material innovations and a deep understanding of our users’ needs, Vancive will deliver products that fit seamlessly into people’s lives and work, so we can continue to take steps toward a more productive and proactive future of healthcare."