Watlow has introduced the SELECT™ Visual Designer™, a product configuration tool that uses imagery to quickly and effectively communicate the features of the product being designed via the Watlow SELECT programme.

Watlow SELECT is a buying experience that enables customers to quickly identify, configure and purchase some of Watlow’s most popular electric heater, temperature sensor, temperature controller and power controller products.

Watlow’s Visual Designer uses pictures for product option menus and provides a constantly updated drawing of the product being configured. Users simply click on the features needed and watch them appear in the drawing.

Business segment director Chris Mallow said: “The Watlow SELECT Visual Designer is an important tool in the Watlow SELECT programme.

“The goal of Watlow SELECT is to enhance the buying experience for our customers, and the Visual Designer is a key enabler because it provides guidance and real-time visual feedback.”

Watlow SELECT was formally introduced in July 2018 and offers users many benefits, including simple searching of high-performing products online and in Watlow product catalogues, the quick configuration of products to fit the application, ready access to drawings and technical content, and the enjoyment of one or five-day shipment on most products.