The global medical industry experienced a 40% drop in company filings mentions of social media in Q2 2023 compared with the previous quarter, with the highest share accounted for by Abbott Laboratories, according to GlobalData’s analysis of over 81 medical company filings. GlobalData’s Social Media in Medical Devices – Thematic Research report assesses the impact of social media in the medical device industry value chain, and identifies the current key players and the main trends shaping the social media theme. Buy the report here.

Notably, social media was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of cybersecurity and cyber insurance, according to GlobalData.

Of the top leading companies in the medical industry, Abbott Laboratories had the greatest increase in references for social media in Q2 2023, compared with the previous quarter. GlobalData identified three social media-related sentences in the company's filings - 0.3% of all sentences - and an increase of 200% in Q2 2023 compared with Q2 2022. Idexx Laboratories’s mentions of social media to 3 and Exact Sciences’s by 50% to 1 and Insulet’s by 50% to 1.

GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for social media in Q2 2023 was 107.

For further understanding of GlobalData's Social Media in Medical Devices - Thematic Research buy the report here.

This content was updated on 5 August 2023

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.