Medical Technology is now available on all devices. Read it for free here.

When it comes to making payments to physicians, Big Pharma may be the first industry that springs to mind thanks to its well-documented history of the practice. However, according to a recent study published in the Health Affairs journal, the US medical device industry is outspending even big pharma when it comes to payments to physicians.

Between 2014 and 2017, medtech firms spent $3.6bn on physician payments, compared to $3.3bn from pharma firms. But does this practice impact how a patient is treated? In this issue of Medical Technology, we investigate the implications of physician payments.

Across the pond in the UK, the NHS is facing a serious backlog of non-emergency surgical procedures that were put on hold at the height of the Covid-19 pandemic, but will a $10bn deal with the private hospital sector help to rectify the situation? We find out.

Elsewhere in this issue, we examine a new wave of virtual and augmented reality tools that are making it easier to train students to use complicated new surgical devices and ask Sky Medical Technology CEO Bernard Ross why manufacturers should not abandon the pursuit of new technologies post-pandemic.

All this and more in this latest issue of Medical Technology.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.


In this issue

Medical device payments to physicians: a reality check
A study published in the journal Health Affairs has found that the US medical device industry is outspending even big pharma when it comes to payments to physicians. But is this indicative of bias, or just of more physician-industry interaction? Abi Millar finds out more about the payments flowing to physicians from medical device firms.
Read the article here.


Will wearables ever accurately measure blood pressure?
Consumer wearable manufacturers have sought for years to find a way to measure blood pressure at the wrist to a clinical standard. Valencell co-founder and president Dr Steven LeBoeuf talks to Natalie Healey about the technologies companies are trailing to make blood pressure monitoring more convenient.
Read the article here.


How will the NHS tackle the surgical backlog?
Over five million people are now waiting for surgical treatment in England, as a result of a huge backlog of non-emergency procedures called off at the height of the Covid-19 pandemic. NHS England is now working with the private hospital sector to clear the backlog, paying them according to the number of NHS patients treated in their facilities in a $10bn deal. Darcy Jimenez finds out more about the deal.
Read the article here.


Why the healthcare industry can’t abandon innovation post-Covid-19
Tech innovation has been at the forefront of the Covid-19 response, helping to fast-track vaccine development and support day-to-day healthcare worldwide. Kezia Parkins speaks to Sky Medical Technology’s Bernard Ross, to discuss the innovation we have seen throughout the pandemic and why we need to keep it going.
Read the article here.


Audism and the ethics of childhood cochlear implantation
Cochlear implants are an oft-misunderstood piece of technology, which some parents of deaf children are starting to reject. Chloe Kent finds out more.
Read the article here.


How is technology changing surgical training?
With elective surgeries halted or postponed during the past year, the Covid-19 pandemic could have yet another unanticipated impact on the future of healthcare by delaying training for surgical residents. But a new wave of virtual and augmented reality tools are making it easier for students to access the tools needed to train to use complicated surgical devices. Chloe Kent reports.
Read the article here.


Next issue preview

In the next issue of Medical Technology, we take a trip down the drain to find out how an innovative ‘smart toilet’ system currently being developed at Duke University could transform an everyday bathroom feature into a stool analysis device. Plus, we examine a new rule published by the US Centers for Medicare & Medicaid Services that would see the organisation provide reimbursement for breakthrough-designated devices products almost immediately after approval.

Also, we speak to Cognoa chief artificial intelligence (AI) officer Halim Abbas about the role of social responsibility in building AI systems and explore potential ways that lab-developed tests could be regulated to reduce disruption in the industry.

Elsewhere, we examine the new materials being used to make sensors more sensitive and, with extreme weather putting heightened stress on power grids, we investigate the impact that power cuts have on patients that rely on electricity to power medical devices in the home.