US-based health technology firm Joylux has announced the UK launch of vSculpt, a home-use medical device to address pelvic floor issues in women.
vSculpt employs a combination of light energy from red and infrared light-emitting diodes (LEDs), thermal heat and therapeutic vibration to aid rebuilding of collagen to improve vaginal tissue laxity, reinforce pelvic floor muscles, as well as revive the pelvic floor's overall health.
The new device is expected to assist women in gynaecological health challenges such as incontinence due to stress, loss of vaginal sensation and lubrication, and pain caused by the weakened muscles.
Joylux chief executive officer and founder Colette Courtion said: "My journey to motherhood made me realise the importance of maintaining the health of my pelvic floor.
"As a former beauty executive, I spent a great deal of time working with anti-ageing technologies for the face, which led to my 'aha moment' of creating a device for the pelvic floor by applying these same scientific principles.
"Just as women choose products to help postpone the noticeable effects of ageing on their facial skin, they can now do the same for the muscles and tissue of their pelvic floor, helping them feel younger, from the inside out."
vSculpt is the result of development, testing and clinical studies over a period of three years by Courtion, multiple obstetricians, gynaecologists and insights from more than 2,300 women.
A clinical study performed last year showed that 90% of subjects noticed a decrease in bladder leakage, 82% had improvement in the strength of pelvic floor muscles and 81% experienced improved sexual function.
The device will be initially available at currentbody.com and vsculpt.com, with plans to launch its upgraded version vSculpt PRO in the coming months.