the Terumo Glidewire Urologic Guidewire

US-based medical and surgical products designer Olympus has launched several new urology devices at the ongoing American Urological Association (AUA) Annual Meeting in New Orleans, Louisiana, US.

Products include Glidewire hydrophilic coated urologic guidewire, ShockPulse-SE, a next-generation CyberWand, and a dual action lithotripsy system with integrated suction and hand activation, as well as fragments that removes stones efficiently.

UltraTrack Hybrid Guidewire, which includes a hydrophilic wire at the tip and a stiff body to maintain position and assist in device passage, was also launched.

"Focused on performance and patient safety, the new urology line-up is expected to help healthcare facilities increase quality of care, decrease costs and also boost protection against perforation and trauma during urological treatments."

Other products include the 200 Series Laser Fiber that balances a small diameter with optimal laser energy transmission, and the UroPass Access Sheath full portfolio, which allows multiple passage of endoscopes and retrieval devices.

Olympus Americas Medical Systems Group Sales, Marketing and Shared Services executive vice-president Richard Reynolds said: "This is an exciting time to be a medical device company in the urology space.

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"New advancements in imaging, stone management and the use of proprietary tumour detection technology, combined with our commitment to valuable partnerships and innovations in pricing structures, are helping physicians meet the triple aim of healthcare reform by improving quality, reducing costs and enhancing patient satisfaction."

Focused on performance and patient safety, the new urology line-up is expected to help healthcare facilities increase quality of care, decrease costs and also boost protection against perforation and trauma during urological treatments.

Apart from product launches, the company announced plans to extend its Olympus Advantage Programme to the urology market, which is designed to reduce the overall cost of its capital products such as rigid and flexible scopes, cameras and processors.

Customers opting for high-quality stone disposable devices, such as guidewires, balloons and stents, will receive credits toward their Olympus capital equipment costs, while reducing overall spend.

Image: Olympus is the exclusive distributor of the Terumo Glidewire Urologic Guidewire. Photo: courtesy of PRNewswire / Olympus.