View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
Erdmann Design AG|27 March 2017

Case Study: Corporate Branding for Xorella

Chinese textile industry firm Fong's Group acquired Swiss company Xorella to meet the changing needs of the textile industry. 

Chinese textile industry firm Fong’s Group acquired Swiss company Xorella to meet the changing needs of the textile industry.

As a Swiss design company, Erdmann Design was engaged to support and carry out this cultural repositioning task by developing a platform for Xorella’s textile finishing systems and a new brand.

Two product lines were given a new identity with a distinct colour scheme and picture trademark, which was developed to appropriately honour the cooperative partnership between Switzerland and China. The Erdmann team also developed exhibits and room elements that effectively communicated the essential offer, machines, technology and services.

Films and process animations were used to show the Xorella machines and highlight specific variations.

 

Ask founder and president of Erdmann Design Raimund Erdmann what innovation means and you may be surprised by his response. He suggests that creating new...
It proves extremely useful to already deal with brand development at an early stage and professionally.
The graphic, didactical visualization of the arguments simplified the product for a convincing launch in the market.
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The medical device industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU