What is Digital Offset Printing?
Digital print production, like other digital innovations like cameras, word processing, and music, eliminates many analogue processes to achieve near on-demand results.
Leading this innovative approach is HP with more than 1,600 Indigo Digital Presses installed worldwide to produce labels and folding cartons. In fact, HP Indigo outsold all conventional presses in 2012 (HP).
From prepress to ink on paper, it is a fully digital process eliminating human intervention and printing plates. Set-up and make-ready time and waste are nearly eliminated. Once colour is formulated on the substrate, good labels, cartons and other packaging components are produced within a few minutes.
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